Feb 2026 . £8 www.paf-media.co.uk Reformer how Pilates is powering studio growth across the UK Also in this issue: Inside Innerva MD Jon Hymus on active ageing, innovation and inclusivity From baby steps to big gains The leisure centres helping new mums to thrive Built from the ground up Choosing fooring that supports every activity revolution
paf-media.co.uk 3 leader The rise of Reformer Pilates Once the preserve of specialist studios and elite clients, Reformer Pilates has undergone a rapid transformation in the UK. (p15-p18) Editor Helen Adkins Media sales manager Terry Stafford Production Nicola Cann Design Sandra Cid & Gemma England Managing director Toby Filby Publishers Stable Publishing Limited SBC House, Restmor Way, Wallington, Surrey SM6 7AH, England. t. 020 8288 1080 f. 020 8288 1099 e. info@stable-media.co.uk www.paf-media.co.uk The publishers do not necessarily agree with views expressed by contributors and cannot accept responsibility for claims made by manufacturers and authors, nor do they accept any responsibility for any errors in the subject matter of this publication. The steady rise of reformer REFORMER Pilates continues to gain ground in the UK, evolving from a niche boutique discipline into a more established element of mainstream fitness provision. While it was initially concentrated in privately owned gyms and premium health clubs, Reformer is now being established in local authority leisure centres, such as Kore’s Wednesbury Leisure Centre, and multiple Everyone Active sites, which has announced plans to expand to at least 10 sites in 2026 as part of its broader wellness strategy. The shift reflects both demand for inclusive, low-impact training and operators’ search for premium, space-efficient offerings that complement existing services. Particularly interesting for operators is how Reformer Pilates is being integrated alongside other emerging formats, including padel. Combining the two provides a compelling crossover – padel brings a social, competitive element and helps drive footfall, while Reformer Pilates adds value through strength, mobility and injury-prevention programming. This hybrid approach has already been trialled in several multi-use facilities, where operators report high retention and engagement among both new and existing members. The appeal of Reformer Pilates lies in its versatility. Classes are small, structured and guided by instructors, making them suitable for a wide range of ages and abilities. In leisure centres, this can offer a premium experience without the high overheads of traditional boutique models. Operators can schedule consistent sessions that encourage repeat attendance, while promoting longer-term engagement with other facility offerings. On page 15, we hear from Ken Endelman, one of the early pioneers of Reformer Pilates who helped establish his Balanced Body brand nearly 50 years ago. He emphasises the method’s simplicity, adaptability and accessibility, traits that remain relevant as the UK market matures and the offering moves into community-focused spaces. For operators, the lesson is clear – Reformer Pilates is no longer a niche luxury. Whether in private gyms, local authority leisure centres, or multi-use facilities alongside padel, it can serve as both a retention driver and a premium differentiator, helping facilities meet the growing demand for inclusive, high-quality training experiences. Helen Adkins Editor helen.adkins@stable-media.co.uk SUPPORTED BY
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paf-media.co.uk 5 contents paf-media.co.uk inside this issue 07 News • Sport for Confidence CIC announces partnership with CIMSPA • Swim England brings in new swim teacher qualification framework • The UK Sports Institute (UKSI) partners with fitness education provider Create to support Olympic and Paralympic athletes • Padel Studios Coventry brings indoor padel and Reformer Pilates under one roof • The Gym Group plans an accelerated expansion programme • Jetts Fitness group enters Ireland • Leisure centre news 15 The rise of Reformer Pilates No longer confined to boutique studios, Reformer Pilates is being taken up by leisure operators keen to tap into growing consumer demand. With strong retention potential and a premium positioning, this equipment-led discipline offers clubs a chance to boost membership, diversify their offerings and capitalise on a booming fitness trend. 20 Mum’s the word From pregnancy to early parenthood, leisure centres are finding ways to help new mothers stay active, build connections and access practical support. We look at how some operators are making the difference. 24 Rhydycar West Ski Resort Set to become the UK’s largest indoor snow and leisure resort, Rhydycar West combines a 400m ski slope with a waterpark, adventure attractions, a conference centre and accommodation. We look at how the £300 million development could offer a blueprint for multi experience destination resorts in the UK. 27 University gyms UK universities are increasingly upgrading their gyms and fitness facilities to meet growing student demand, promote wellbeing and support a healthier, more engaged campus community. 31 Women to watch – Lauren Connis, Oldham Active Lauren Connis, head of Health and Wellbeing at Oldham Active, reflects on leadership, inclusion, and the role of community-based leisure in improving health and wellbeing. 35 The performance layer: flooring in fitness spaces Often overlooked, flooring has become one of the most critical performance elements in modern fitness facilities. From safety and acoustics to sustainability and brand identity, the right flooring underpins how gyms function, feel and perform over time. We look at what’s on offer. 39 Interview with Jon Hymus, managing director at Innerva From addressing industry scepticism to harnessing technology, Jon Hymus offers practical insights on designing inclusive spaces, building effective partnerships and developing strategies for ageing populations. 43 Changing areas and washrooms Changing rooms and washing areas are no longer merely functional spaces, but pivotal touchpoints in the member journey. We look at how operators are investing in inclusive design, smart technology and durable fit-outs to improve hygiene, streamline operations and enhance satisfaction. 49 Comment By expanding their role to include health, wellbeing and everyday services, sport and leisure centres could become the cornerstone of healthier, more connected communities. Andy Newman, director at LK2 Architects, explains.
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THE Gym Group has reported continued revenue and membership growth for 2025 and announced an accelerated expansion programme, upgrading its rollout plans to 75 new gyms over the next three years. Announcing its second half results, the high-value, low-cost operator said the expanded pipeline would be funded entirely from free cash flow, up from its previous target of 50 new sites. The Gym Group opened 16 gyms last year, taking its total estate to 260 locations, with a further 20 sites planned for 2026 and a strong pipeline beyond. Revenue for the year ended 31 December 2025 increased by 8% to £244.9 million, while like-for-like revenue rose by 3%. Membership grew to 923,000, compared with 891,000 a year earlier, supported by improved retention and onboarding initiatives. Average revenue per member per month also increased by 4% to £21.60. Chief executive Will Orr described the current market as a ‘golden age’ for the fitness sector, citing rising participation, increasing gym penetration and ongoing white space across UK towns and cities. Growth for The Gym Group paf-media.co.uk 7 news UK Sports Institute partners with Create to support athlete career transitions THE UK Sports Institute (UKSI) has announced a new partnership with fitness education provider Create to support Olympic and Paralympic athletes as they transition into careers beyond elite sport. Under the agreement, Create has been named UKSI’s preferred provider of personal trainer education. The organisation will recommend and refer both competing and transitioning athletes across all Olympic and Paralympic sports who are exploring opportunities within the fitness industry. The partnership aims to reduce barriers to entry for athletes by offering exclusive course discounts to those referred by UKSI. This will enable athletes to gain industry-recognised qualifications and move into long-term, sustainable careers in fitness. Both organisations say the collaboration reflects a shared commitment to supporting athletes beyond competition, helping them build future careers while continuing to contribute positively to sport and physical wellbeing.
8 paf-media.co.uk news REGIONAL construction partner Stepnell has successfully completed an £11.3 million leisure centre at Stychbrook Park in Lichfield, marking a significant milestone in leisure provision in the district. Officially opened by double Olympic gold medallist Rebecca Adlington OBE, the centre, which replaces the Friary Grange Sports Centre, features a 25-metre, six-lane swimming pool, an 80-station gym, modern spin and dance studios, a community room and an outdoor 3G pitch with updated changing facilities. The project was procured through the Procure Partnerships Framework, with Stepnell appointed by Lichfield District Council as the complete design and build construction partner. Graham Lambert, director at Stepnell, said: ‘From the early planning stages through to delivery of this state-of-the-art community facility, our deep expertise in the leisure and public sectors has been fundamental to delivering a modern, inclusive space on time and within budget, encompassing the pool and fitness facilities, community room and outdoor sports provision.’ Adrian Turner of The ReCreation Group said: ‘Our partnership with Lichfield District Council has been built on a shared belief in the power of accessible, high-quality leisure for everyone. Reflective of the Olympic-level leadership and national ambition to provide communities with the pools and facilities they deserve, the new Lichfield Leisure Centre is our latest example of this commitment in action. ‘The new centre represents more than a building; it’s an investment in wellbeing, connection and opportunity for the entire community. We’re proud to support a space that will inspire people of all ages to be active, engaged and confident for many years to come. New leisure centre for Lichfield Leisure centre news Construction begins on Droitwich Spa Leisure Centre MAIN construction has begun on the £12.7 million redevelopment of Droitwich Spa Leisure Centre. The project follows the completion of initial enabling works and is being delivered by Alliance Leisure in partnership with Wychavon District Council. The scheme is being managed through UK Leisure, owned and operated by Denbighshire Leisure Ltd, with Watson Batty Architects working alongside contractor Speller Metcalfe. A key feature of the project is the construction of a new learner pool within a modern extension, alongside a new reception and café area. Further improvements include refurbished changing facilities, three new flexible-use treatment rooms and comprehensive upgrades to mechanical and electrical systems. Sustainability sits at the heart of the redevelopment, with air source heat pumps and solar panels being installed to improve energy efficiency and support Wychavon District Council’s ambition to achieve net zero by 2030. The fully refurbished centre is scheduled to reopen later this year.
paf-media.co.uk 9 news Alliance Leisure completes new cycle studio CRAIGLOCKHART Leisure and Tennis Centre in Edinburgh has unveiled a newly completed, purpose-built spin studio, delivered through the UK Leisure Framework, by Alliance Leisure and supported by a specialist team of Scotland-based delivery partners. Completed in just six weeks, the £246,000 project has transformed an underused lower-floor social space within the centre into a modern, immersive indoor cycling studio, while allowing the leisure centre to remain fully operational throughout the build. The development provides a dedicated new home for Edinburgh Leisure’s popular group cycling programme. Procured via the UK Leisure Framework, Alliance Leisure led the project from inception to completion, coordinating a collaborative delivery team made up entirely of Scottish specialists. Works were delivered by lead contractor Thomas Johnstone Ltd, with design by Wellwood Leslie Architects, mechanical and electrical consultancy from Wallace Whittle, audiovisual and lighting installation by Hutchi, and principal designer oversight provided by ABT Safety. Construction begins for Haden Hill Leisure Centre MAJOR works have commenced on the £24 million redevelopment of Haden Hill Leisure Centre, marking the start of a landmark project set to deliver a modern, inclusive facility for the Sandwell community. The redeveloped Haden Hill Leisure Centre will provide a wide range of modern and flexible facilities designed to meet the needs of residents of all ages and abilities. Plans include a main swimming pool alongside a learner pool, a 100-station gym, a 27-station indoor cycling studio, two multi-purpose fitness studios, a four-court sports hall and a dedicated community room for local groups and events. The scheme has been procured through the UK Leisure Framework, which is managed by Denbighshire Leisure Ltd. It is being delivered in partnership between Sandwell Council, Sport England and the council’s development partner, Alliance Leisure. The wider project team includes Roberts Limbrick Architects, Axiom Project Services, Design Active Ltd and Greenwood Projects. The £24 million investment is being supported by £20 million from the UK Government’s Levelling Up Fund, with additional funding provided by Sandwell Council and Sport England. Contractor Speller Metcalfe has moved on site and begun initial strip-out and demolition works on the existing building. Full construction began in January 2026, with the new centre expected to open in spring 2027.
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paf-media.co.uk 11 news Padel and Pilates come together in Coventry A NEW sports and wellness destination has launched in Coventry, bringing together indoor padel and Reformer Pilates in a single facility as demand grows for more integrated fitness experiences. Padel Studios Coventry has opened at Bayton Road Industrial Estate, offering three indoor padel courts alongside a dedicated Reformer Pilates studio. The 14,000 sq ft venue was founded by local entrepreneurs Preet Bains and Aman Choudhury, both former auditors, who set out to introduce indoor padel to the Midlands while creating a broader, wellness-focused offer. Rather than maximising court numbers, the founders opted for a more flexible layout that would support long-term growth and diversification. Reformer Pilates was identified as a complementary discipline, reflecting its rapid growth in Coventry and wider appeal among padel players seeking to improve strength, mobility and injury prevention. The Pilates studio is operated independently by Coventry-based Ramsay Fitness, which uses its own booking system, allowing the studio to attract both existing Pilates clients and new users introduced through the padel facility. The combined model was inspired by similar concepts seen in Dubai, where padel clubs increasingly integrate Pilates and recovery services. Sport for Confidence partners with CIMSPA SPORT for Confidence CIC has announced it is a CIMSPA Training Provider Partner. The partnership relates to content delivered through the Learning Arena, Sport for Confidence’s learning and development programme designed to support professionals in the use of inclusive physical activity as a therapeutic tool within their practice. Recognition as an official CIMSPA Training Provider Partner provides external validation that the Learning Arena’s content meets nationally recognised professional standards and aligns with the needs of the leisure, health and occupational therapy workforce. The partnership further strengthens Sport for Confidence’s position as a leader in the application of occupational therapy within physical activity settings, supporting the development of a skilled, confident and inclusive workforce across leisure, health and community environments. Sport for Confidence is in the process of making its initial content offer available through this new CIMSPA partnership and this content will be searchable via CIMSPA’s Careers Hub website. Where Learning Arena courses are formally CIMSPA-endorsed, professionals will be able to claim CIMSPA CPD points to support their professional development. and added to their professional education portfolio. Emily Wingate, business development manager at Sport for Confidence, said: ‘This partnership provides a quality kite mark for the content delivered through our Learning Arena, and reiterates Sport for Confidence’s commitment to maintaining high educational standards that align with the requirements of the sectors we serve.’
12 paf-media.co.uk news Jetts Fitness enters Ireland JETTS Fitness has announced its official entry into the Irish market, marking the next phase of growth for the affordable boutique gym franchise. The brand is now seeking experienced multi-site operators and potential country-wide partners to lead its national rollout in Ireland. The move comes amid continued growth in Ireland’s fitness sector, with more than 550,000 people already holding memberships at health, fitness or leisure facilities. Personal exercise remains the country’s most popular physical activity, supporting demand for accessible, high-quality gym provision. Gym-based training continues to play a central role, alongside rising consumer engagement with wider wellness behaviours and fitness technology. Jetts launched in the UK in 2017 and has since built a network of 22 operational gyms, with more than 20 additional sites in the pipeline. Its estate spans Yorkshire, London, the South West and the South East, reflecting a scalable model designed for sustainable expansion. The company aims to partner with ambitious operators aligned with its community-focused approach, using its UK performance as a blueprint for long-term success in Ireland. New swimming teacher qualification framework announced SWIM England has announced a significant overhaul of its swimming teacher qualification framework, introducing a streamlined, single-qualification pathway designed to accelerate entry into the aquatic workforce while maintaining high professional standards. The national governing body has replaced its traditional two-step structure with a new SEQ Level 2 in Teaching Swimming qualification. Previously, learners progressed through a Level 1 Swimming Assistant (Teaching) qualification before completing Level 2 Teaching Swimming, or undertook an intensive combined course. The revised approach consolidates training into one comprehensive qualification, reducing complexity, cost and time to qualification. The new structure has been developed following extensive consultation with learners, operators, licensed educators and tutors, and aligns with CIMSPA’s updated Swimming Teacher Professional Standard. Swim England says feedback highlighted strong demand for faster, more accessible training routes with a greater emphasis on practical, poolside skills rather than academic content. The qualification is positioned as a response to ongoing workforce pressures across the aquatic sector. By enabling individuals to qualify more quickly, Swim England aims to help operators reduce swimming lesson waiting lists and expand aquatic programmes, while also improving workforce sustainability. The SEQ Level 2 in Teaching Swimming includes 50 hours of total qualification time, with 38 hours of guided learning supported by online self-directed study and practical experience. Assessment takes place in live lesson environments, ensuring learners are prepared for real-world delivery from the outset. Alongside the qualification overhaul, Swim England is developing an integrated digital learning platform to support assessment, learning resources and tutor marking. The platform is intended to improve accessibility, including for learners with special educational needs, and streamline delivery for Approved Training Centres. Multiple entry points have been retained to reflect the diverse backgrounds of people entering aquatics. Existing Level 1 Swimming Assistant (Teaching) holders will be able to upgrade to the new qualification, while a new Learn to Swim Helper CPD pathway for individuals aged 14 and over provides an entry-level route into teaching. The new qualification model will be delivered by Swim England’s licensed educators and Approved Training Centres, with the first courses scheduled to begin in March 2026.
paf-media.co.uk 13 preview The paf forum Scotland 2026 Scotland’s leading physical activity facilities event returns to Loch Lomond in March 2026, bringing the sector together to explore generating revenue while remaining accessible. Here’s what to expect SCOTLAND'S leading event dedicated to the design and management of physical activity facilities will return next spring, with the physical activity facilities forum Scotland confirmed for 19–20 March 2026 at the prestigious Cameron House, Loch Lomond. Booking is now open and anticipation is already building for what promises to be one of the most dynamic gatherings in the sector’s calendar. Set against the iconic backdrop of Loch Lomond, the forum brings together architects, contractors, operators and project managers delivering projects in Scotland. In 2026, the physical activity facilities forum Scotland will once again take place alongside two sister events, the education building forum Scotland and the healthcare, design and management forum. This colocation creates a unique environment where related sectors can connect, share insight and learn from one another’s challenges and solutions. With so many built environment professionals gathered in one place, the event reflects a growing recognition that meaningful progress in the health, wellbeing and fitness industry depends on collaboration across disciplines as well as within them. This year’s theme This year’s theme asks how physical activity spaces can generate revenue while remaining accessible. Topics will include: • Community: How local community projects can affect your membership • Flexible spaces: How multipurpose design boosts revenue and inclusivity • Digital technology: How technology can increase your offering and make you more accessible. What to expect A programme of high-level seminars forms the core of the event, complemented by the forum’s well-established schedule of prearranged one-to-one meetings. This ensures every participant can make purposeful business connections. Combined with informal networking and shared social activities across all three events, the forum offers an energising atmosphere that encourages open discussion and the exchange of ideas between closely connected sectors. Attendance is complimentary for professionals actively involved in the design, construction or ongoing management of physical activity facilities, reflecting the forum’s commitment to accessible knowledge sharing and practical collaboration. Professionals with relevant projects, research or experience are invited to contribute to the seminar programme. Those interested should contact Conor Sheehan to discuss speaking opportunities (Conor@stable-events.co.uk). The physical activity facilities forum Scotland promises to be an inspiring and influential occasion for everyone committed to creating exceptional health, wellbeing, and sport and fitness environments, and a powerful reminder that the future of Scotland’s physical activity facilities sector is strongest when shaped together. For more information or to secure your place, visit www.paf-scotland.co.uk or email info@paf-scotland.co.uk. www.paf-scotland.co.uk Passionate about Scotland’s physical activity facilities sector? We’d love to hear from you. Submit a proposal to join the speaker line-up at paf Scotland 2026, or get in touch with Conor Sheehan, delegate relations manager (Conor@stable-events.co.uk) to find out more.
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paf-media.co.uk 15 reformer pilates From niche to national: the rise of Reformer Pilates Once the preserve of specialist studios and elite clients, Reformer Pilates has undergone a rapid transformation in the UK. Over the past decade, growing consumer demand, new business models and major operator investment have driven the discipline into the mainstream fitness and leisure sector OVER the past decade, Pilates in the UK has evolved from a niche boutique offering into a mainstream component of the wider fitness and leisure landscape. Once primarily associated with independent Reformer studios in London and other major cities, Pilates – especially Reformer-based formats – is now being actively and routinely integrated into gyms, health clubs and leisure centres across the country. This reflects shifting consumer expectations and presents new commercial opportunities for operators of all sizes. Pilates Reformer training first arrived in the UK quietly, long before today’s packed studios and waitlists. The earliest recognised Reformer- based studio was founded in London around 1970 by Alan Herdman, who had trained directly under Romana Kryzanowska, Joseph Pilates’ protégé in New York. For decades, Reformer work remained largely within elite circles of dancers, athletes and rehabilitation specialists, spreading slowly through private studios rather than the mainstream fitness scene. It wasn’t until the 2000s and especially the past few years that Reformer Pilates began to shift from a specialist discipline into a cultural phenomenon. That growth is increasingly being driven by scalable boutique concepts alongside traditional independents. Third Space has emerged as a prominent example of a luxury health club integrating Reformer Pilates into a broader high end fitness proposition across multiple London locations. Its clubs typically include dedicated Reformer Pilates studios with up to 20 machines, offering a range of classes from traditional and fundamental Reformer Pilates to more dynamic, performance oriented sessions as part of an expansive weekly timetable. At sites such as Mayfair and Paternoster Square, spacious studios with extensive Reformers form part of a broader mind body programme alongside yoga, HIIT and recovery facilities, reflecting Third Space’s strategy of blending Reformer Pilates with holistic wellness and elite performance training. Caroline Bragg, master Pilates trainer at Third Space, says demand has increased exponentially: ‘The demand has gone crazy! At Third Space, we run up to 90 classes a week in each of the clubs and we have 11 clubs with Reformer studios – high demand. I think the drive comes from finding an exercise that supports you at any stage of your life and training. It supports you if you’re training for a Hyrox or Iron Man, but also works for those who are pregnant or recovering from injuries. It’s hugely beneficial to all, especially when paired with other modalities.’
Club Pilates, the world’s largest Pilates franchise, continues to expand its presence in the UK as demand for Reformer-based training grows. The brand has signed a Master Franchise Agreement to develop at least 50 studios across the UK, building on early openings in London and other cities and hosting events such as Franchisee Discovery Days in 2026 to support prospective partners. In addition, newer operators such as Tenreformer and Studio Pilates have brought class led, membership based Reformer models to a broader audience. Leisure centre growth Major leisure centre operators are now investing heavily in dedicated Reformer Pilates spaces and programming. Everyone Active, a key provider managing over 230 community leisure sites on behalf of local councils, has committed £20 million over 18 months to develop at least ten Reformer studios across its portfolio. The rollout begins with a flagship studio at Hitchin Swimming and Fitness Centre. These studios bring a premium, boutique style Pilates experience into public leisure facilities, featuring specialist classes such as FitCore and Ignite that resonate with boutique Reformer clients, while making the discipline accessible to wider local communities. Since February this year, Alliance Leisure has partnered with Kore (formerly Sandwell Leisure Trust) and Tribute Brands to expand access to Reformer Pilates in the public sector, supporting the launch of a new PILAT3S studio at Wednesbury Leisure Centre. Operated by Kore, the studio offers PILAT3S’ signature immersive experience, combining dynamic movement, curated music and in-studio technology. Sarah Watts, CEO of Alliance Leisure, says of the partnership: ‘We wanted to work with Mark Braithwaite and the team at Kore to demonstrate proof of concept in the public sector to help smaller trust clients successfully deliver Reformer Pilates, one of the UK’s fastest growing fitness trends. ‘Many of our clients are keen to offer Reformer Pilates to compete with the private sector and align with the broader shift towards a more holistic, recovery focused offering. We were introduced to Tribute and were extremely impressed by the PILAT3S product and the high level of support and training the company provides.’ Another trend is the integration of Reformer Pilates with other sports and wellness activities, creating broader fitness destinations rather than single purpose facilities. A notable example is Padel Studios Coventry, which combines three indoor padel courts with a dedicated Reformer Pilates studio and recovery space under one roof. The founders deliberately built the site to include Pilates alongside padel, recognising a clear synergy between the two disciplines and the potential to broaden the club’s appeal, drive daytime use and develop a true wellness hub. Reformer classes are delivered in partnership with local operator Ramsay Fitness, and the studio features eight Balanced Body Allegro 2 Reformers. Equipment specialists Alongside established distributors such as Peak Pilates UK, Origin Fitness has emerged as an increasingly important supplier of Pilates Reformers and related equipment to UK studios, gyms and commercial operators. Origin offers a range of studio grade Reformer machines designed for both commercial environments and high use settings. Their products are positioned to balance premium build quality with versatile use, making them suitable for everything from boutique Pilates studios to larger fitness spaces looking to integrate Reformer programming into wider offerings. Another notable entrant in the Reformer equipment landscape is FÔLD, a British born brand founded in 2024 by three industry veterans aiming to redefine how Pilates fits 16 paf-media.co.uk reformer pilates
into everyday life. FÔLD’s Original Reformer features a studio quality build in a foldable format, with premium hardwood frames and vegan-friendly upholstery that combine performance with stylish, space efficient design – making professional grade Pilates more accessible to both home users and operators where space is limited. The machine incorporates the brand’s Easi Fôld™ system, enabling easier storage and flexibility in multi- use spaces. FÔLD says it has already supported over 175 studios across the UK and Europe and built a global community drawn to its design led approach to Reformer Pilates. Reformer history Ken Endelman launched Balanced Body almost 50 years ago after being asked to build Reformer equipment in Los Angeles 49 years ago. At that time, Ron Fletcher, who had trained at the original studio in New York, brought plans for a reformer to Los Angeles. These plans were given to a local equipment maker, Endelman's predecessor, who produced around half a dozen machines but charged $3,000 for each – remarkably expensive when a brand new Volkswagen cost just $1,995. Endelman was building furniture at the time, so wanted to make a quality machine without the exorbitant cost. He says: ‘The equipment I built had smooth edges, was well sanded and finished, and I found better materials – better wheels, better bearings, even better leather straps. Everything was just a little bit better and cheaper, at $1,600.’ At first, Endelman made equipment to order, but the business grew organically and was formally established in 1975. Studios typically had up to four Reformers, and at that point there were only around ten machines in the world, all in the US. Studios remained small, with around four Reformers plus a chair or two, until the 1990s, when Pilates began to be more widely marketed. By the early 2000s, larger studios emerged, often housing 10 to 12 Reformers per room. In the US, this growth made Reformer Pilates more affordable and accessible, with the machines increasingly used in physical therapy clinics for rehabilitation. Training schools and education programmes also expanded. Today, Balanced Body is a global company, with a warehouse, staff and service operations in the UK. Endelman says: ‘You see Reformer Pilates everywhere now. Athletes like David Beckham and LeBron James do it, as do Lady Gaga and Michelle Obama. I think the big factor is business viability. For a long time, people saw Pilates as a passion project, not a business. But now, with ten Reformers in a paf-media.co.uk 17 reformer pilates ‘The interesting thing about Pilates is that it’s one of the few machines with no plug’
18 paf-media.co.uk reformer pilates Reformer Pilates: Training the teachers As the demand for Reformer Pilates soars, supply of well-trained instructors has struggled to keep pace, prompting growth in specialist training programmes across the UK. This has led to a variety of accredited courses that now exist to support aspiring teachers and upskill existing fitness professionals. Several established training providers offer comprehensive Reformer Pilates instructor qualifications in the UK. Among them, Health and Fitness Education (HFE) delivers blended Level 3 programmes that combine home study with in-person practical sessions. Meanwhile, Pilates Education and Research (PEAR) London offers comprehensive, accredited Pilates teacher training, including an 18 month full certification, four- to six-month bridging courses and specialised apparatus training. Other reputable options include Everybody Pilates, whose Level 3 Reformer certification blends in-person training and online modules to build teacher confidence and competence, and FLOW Academy’s Reformer Pilates instructor course, accredited by EMD UK, which features a mix of theory and studio based practical training. The Fitness Group offers a structured pathway for Pilates instructor training, including a Level 3 Reformer Pilates Instructor Course that combines online theory with in person practical training and assessment days at UK venues. The qualification is industry recognised, and accredited by respected bodies such as Active IQ and CIMSPA. The group has recently launched Sana Pilates, London’s first dedicated contemporary Pilates studio and education centre, which brings instructor education and live studio practice together under one roof. ‘Sana Pilates was born from the belief that great Pilates starts with great education,’ says Steven Dick, co-founder and director at The Fitness Group. ‘By combining a professional studio with an education centre, we’re creating a space where standards are higher, teaching is exceptional and clients can feel the difference.’ room, the numbers add up quickly. You can generate significant revenue – that’s woken people up to its potential.’ And as for the future, Endelman thinks that technology will have a part to play. ‘I think it’s inevitable,’ he says. ‘The interesting thing about Pilates is that it’s one of the few machines with no plug. It works anywhere, and is powered by you, not electricity. That’s part of its beauty. ‘Still, I think connected reformers will appear. The challenge will be whether they truly add value, and whether people are willing to pay for the difference. Adding technology is only worthwhile if it improves the experience, not just because it looks fancy.’ Endelman also looks forward to a time when operators will start to introduce different ‘flavours’ of Pilates, from pre- and post-natal, to appealing to more men. ‘Men’s classes are becoming more popular,’ he says. ‘Everyone wants to put their own stamp on Reformer, and it’ll be interesting to see how that evolves.’ Pilates has transitioned from a boutique speciality into a core discipline within the UK fitness economy, moving firmly into the mainstream as both consumer demand and operator interest continue to rise. For operators willing to invest in quality instruction, infrastructure and scalable business models, Reformer Pilates offers one of the most compelling growth opportunities available today. Its unique combination of low impact strength training, rehabilitation benefits and broad appeal across age groups and fitness levels makes it well suited to a diverse range of settings – from boutique studios and premium gyms to community leisure centres. As the market matures, operators who prioritise expert teaching, high quality equipment and innovative programming will be best placed to capture and sustain growth in this thriving sector. Ken Endelman, founder of Balanced Body
FUTURE READY TRAINING SPACES BUILT FOR EVERY COMMUNITY IndigoFitness and Southwark Council celebrate their seventh project together with the launch of Canada Water Leisure Centre, setting a new benchmark for local authority gym design. www.indigofitness.com
20 paf-media.co.uk leisure centres Keeping mum How leisure operators are offering support at the earliest stage of family life From pregnancy to early parenthood, leisure centres are finding ways to help new mothers stay active, build connections and access practical support at a life stage that can feel isolating. We look at how some operators are making the difference LEISURE centres are not typically associated with pregnancy and early parenthood, yet an increasing number of operators are supporting new families through accessible activity, social connection and practical, community-based services. While clinical care remains the domain of the NHS and other statutory providers, leisure centres can offer complementary support in familiar, nonclinical settings. For many, the focus is not on replacing existing services but on responding to local need, improving accessibility and creating welcoming entry points into physical activity at a life stage when participation often declines. From subsidised pre- and postnatal memberships to informal parent-and-baby sessions delivered in partnership with health and voluntary-sector organisations, these initiatives also offer longer-term benefits. Parents who become comfortable using leisure facilities early on are more likely to return for swimming lessons, soft play, junior activities and family memberships as their children grow. For charitable trusts in particular, supporting families from birth aligns closely with community wellbeing objectives, while helping to position leisure centres as places people feel confident returning to over time. With NHS baby-weighing services reduced in many areas and Sure Start centres largely gone, new parents may feel isolated and unsure where to turn. Combined with the financial pressures of maternity leave, body confidence concerns and time constraints, it is easy to see why many women disengage from physical activity altogether during this period. Operators succeeding in this space are doing so by removing barriers – through
paf-media.co.uk 21 leisure centres subsidised pricing, flexible drop-in formats, specialist-trained staff and partnerships with health and voluntary-sector organisations. Oldham Active: Active Start Oldham Active’s Active Start programme demonstrates how leisure can support both public health priorities and long-term engagement. The scheme offers a heavily subsidised monthly membership for pregnant and postnatal women – £9.99 compared with the standard £36 – with no contract and validity for 12 months post due date. Delivered in partnership with NHS Greater Manchester Integrated Care, the programme includes community midwife clinics hosted at Oldham Active’s Chadderton Wellbeing Centre. Expectant mothers can attend routine check-ups in a leisure setting and be directly signposted into physical activity support. ‘The Active Start initiative for pre- and postnatal women has been lacking in the past because it has been non-existent. We are not funded for it – we are doing it because it is the right thing to do,’ says Lauren Connis, head of Health and Wellbeing at Oldham Active. With infant mortality rates in Oldham among the highest in the country, affordability is central to the offer. The membership provides access to gyms, pools, group exercise and parent-and-baby classes across five sites. Baby-and-me classes are also available outside of membership, ensuring grandparents, foster carers and other guardians can attend. Horizon Leisure: Parent and Baby Group At Horizon Leisure, a simple post-Covid conversation led to a service now providing reassurance to new parents. A mum attending the centre explained she was struggling to track her baby’s weight and felt anxious about booking GP appointments for issues she was unsure warranted one. ‘We now run a parent and baby group,’ says Emma Cunningham, community health and wellbeing manager at Horizon Leisure. ‘It started after one mum said she found it difficult to track her baby’s weight. There is a lot of anxiety as a new mum, and she did not feel confident booking GP appointments for things she was not sure needed one.’ Working with Vine Medical Group, Horizon introduced a free weekly drop-in at Havant Borough Leisure Centre, with a GP attending monthly to offer baby weigh-ins and informal advice. Partnerships with the Breastfeeding Network UK and the Family Nurse Partnership provide rotating expert support and help signpost isolated parents into the group. The sessions are deliberately informal, with mats and toys arranged in a circle, and are open to all parents – including mums, dads and siblings. Scheduled between parent-andbaby swim classes, they also familiarise families with the wider facility offer. At its busiest, the group attracts around 12–13 parents per session, with many continuing to meet independently afterwards. ‘Some mums said that without the breastfeeding support they probably would have given up,’ says Cunningham. Horizon also uses the sessions to highlight its on-site crèche, included within membership and still relatively rare in the sector. Cunningham explains: ‘Many leisure centres either do not have crèches or charge extra. Including it removes both financial and time barriers, which are major challenges for new mums on maternity leave.’ As a charitable trust, Horizon accepts that the crèche does not generate income, but
22 paf-media.co.uk leisure centres Case study Young mums and babies swimming lessons Anna* gave birth to baby Joe when she was 18 and was invited by her family nurse to attend weekly swimming lessons for mums and babies at MyTime Active’s Pavilion Leisure Centre. Joe was eight months old when she decided to join. Already experiencing post-partum anxiety, Anna was nervous about attending. She worried whether Joe would enjoy the sessions, feared he might drown and felt selfconscious about her body. Despite these concerns, Anna attended a session, recognising Joe needed to socialise with other babies. Although overwhelmed at first, she was reassured by staff, and Joe enjoyed the session so much that Anna returned the following week. Now attending regularly, Anna says she and Joe – now 19 months old – benefit in many ways. She values the routine and feels far more confident in the water, crediting the swim teacher for clearly explaining activities such as blowing bubbles for breath control and holding the poolside to support independence. Anna also values connecting with other young mums, which she found harder in mixed-age stay-and-play groups. She enjoys the time before and after sessions talking with staff from the Children and Families Forum and Mytime Active, who offer reassurance and practical advice. As a result, Anna and Joe have made new friends and often spend time together in Bromley after swimming. Anna would recommend the sessions to other young mums. *Names changed to protect privacy views it as an essential community benefit rather than a commercial product. Mytime Active: Swim, Splash and Support Mytime Active’s work with vulnerable young parents shows how leisure can deliver targeted social impact. Its Swim, Splash and Support programme offers free twice-weekly swimming sessions for young mums aged 15– 24 and their babies, funded through a partnership with Bromley Children and Families Voluntary Sector Forum. Young mums are referred via the Family Nurse Partnership, children’s centres and the local care leavers team. While swimming skills and water confidence are key outcomes, the wider value lies in peer connection and ongoing support. ‘It is about water confidence for mums and babies, but fundamentally it is about bringing young mums together as a peer group. Many feel out of place at stay-and-play sessions where mums tend to be older,’ says Sarah Elston, group exercise programme manager. Participants include young women living in hostels, care leavers and those managing mental health challenges. Sessions are deliberately non-judgemental, with flexible clothing options and informal weekly checkins from support staff. Beyond the pool, Mytime Active partners in the One Bromley Wellbeing Hub, where midwives provide vaccinations, breastfeeding support and smoking cessation advice in a calmer, non-clinical setting. Studio-based ‘me and my baby’ fitness classes at the spa in Beckenham also offer a gentle reintroduction to exercise for mums with babies under one. Debra Weekes, project manager/team leader at MyTime says: ‘It is not about progression. It is about building a community, getting them out of the house, and helping them feel confident enough to return to the gym when they are ready.’ Weekly swimming lessons for young mums (aged 15–24) and their babies are delivered at the Spa in Beckenham weekly. The Children and Families Voluntary Sector Forum funds the swim teacher and session support, while Mytime Active provides pool and staff time. Referrals come via the Family Nurse Partnership, children’s centres and Bromley Council Care Leavers Team. Looking ahead A clear theme emerges in that early engagement matters. By meeting parents where they are – physically, financially and emotionally – leisure centres can become trusted partners at a defining life stage. As Weekes notes, success often comes down to language and approach: ‘It is more about joy, mental health and short, manageable sessions than “getting fit”.’ With many operators now exploring parentand-child provision beyond infancy, the opportunity is clear. Support families early, and they are far more likely to stay for life. ‘It is more about joy, mental health and short, manageable sessions than “getting fit”’
resort near Merthyr Tydfil in South Wales, it combines snow sports, family entertainment, accommodation and adventure offerings into an all-season destination poised to reshape 24 paf-media.co.uk project Potential £300m flagship resort on Merthyr Tydfil’s horizon Rhydycar West Set to become the UK’s largest indoor snow and leisure resort, Rhydycar West combines a 400m ski slope with a waterpark, adventure attractions, a conference centre and accommodation. We look at how the £300 million development could offer a blueprint for multi experience destination resorts in the UK RHYDYCAR West is one of the most ambitious leisure development proposals currently advancing in the UK. Centred on a £300 million indoor ski slope and mixed use the region’s visitor economy. With the planning application returned from Welsh Government to the local council for final determination in early 2026, the sector’s attention is turning to what this development could signal for large scale leisure investments in the UK. At its core, Rhydycar West proposes the UK’s longest indoor snow centre, featuring a 400m plus real snow slope capable of meeting International Ski Federation (FIS) standards — a facility significantly longer than existing indoor slopes in the country. The masterplan also includes several complementary attractions, such as an indoor tropical waterpark with slides and surf simulators, and indoor and outdoor adventure zones, as well as hotels and woodland lodges, and conference and event spaces. If realised, the Rhydycar West project is forecast to deliver a transformative impact to the area as both a leisure tourism magnet and a sports destination. By combining snow sports with waterpark, adventure activities, hotel stays and conferencing, the scheme reflects global trends toward multi attraction resorts that lengthen stays and broaden audience appeal. The project will also anchor
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