The strategy aims to support its members to engage over 20% of the population by 2030
The strategy aims to support its members to engage over 20% of the population by 2030
A vision for the future

ukactive has published the latest chapter in its Vision 2030 strategy, setting out an ambition to get more than five million new users active in its members’ facilities, drawn from a greater diversity of backgrounds.

The latest milestone report provides a review of progress across the past financial year, including updates on how ukactive has supported digital transformation, grown health-related projects with recognition from government, sourced and represented sector data and insight, undertaken major research projects, and piloted a new industry standard. It also details a range of activity for the coming year, in line with ukactive’s three areas of purpose: to support, protect and inform; to represent and champion; and to help members grow. This includes projects to support members through better data and insight, improved standards and inclusion, and continued digital growth. ukactive is also working to ensure the sector can play its fullest role in the nation’s economic growth, supporting the workforce and integrating with the NHS and wider community services. This includes engaging political parties to influence a range of policy areas ahead of a General Election. Another key area of interest within the document is a focus on supporting members to improve their buildings in line with the Government’s tough carbon net-zero targets. And relationships with the NHS and health agencies will be further strengthened through the creation of MSK hubs offering personalised services for exercise, leisure, and rehabilitation within leisure facilities. Huw Edwards, chief executive of ukactive, said: “It has been another challenging year for our sector due to the cost of living and energy crises, but we supported our members through this and saw huge determination from them to achieve our shared ambition for growth. “These clear milestones will ensure we continue to support our members to further develop high-quality, inclusive services; to lobby the Government for the best-possible operating landscape; and to work with our partners to drive the change we seek.”

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