Working with Orbit 4, which redesigned the cardio and freeweights rooms at the centre, the £250,000 project involved a complete overhaul of both spaces, including the installation of new equipment, flooring and full redecoration throughout. The team worked with Sport Wales to ensure the layout of both spaces reflects the member journey and addresses the unique needs of their 800 members. The creative team at Alliance Leisure’s marketing agency, TA6, also provided vibrant new graphics and branding for the space aligning to the Sport Wales brand. Gillian Dunster, Alliance Leisure business development manager, said: ‘This tailored and impactful project is already delivering benefits to members and is testament to the fact that enhancing member experiences doesn’t always require investments running to millions of pounds. By actively listening to customers and gaining a deep understanding of their needs, you can optimise spaces to serve members better to retain them for longer.’ Alliance Leisure is working on a number of other Sport Wales-funded projects. Part of more than £3m worth of funding, the projects will improve community sports facilities and leisure centres across Wales in the next few months. They include new floodlighting for 3G and 2G pitches at Ysgol Uwchradd Bodedern. Completing in March, the installation will allow the pitches to be used by local schools and the public outside of daylight hours. A new sports hall floor at Holyhead Leisure Centre will ensure continued safe use for classes, clubs and competitions, as well as the wider community when it completes in April.Finally, a PRAMA studio is planned for Prestatyn Leisure Centre for Denbighshire Leisure Ltd. Expected to start on site this summer, the immersive circuit training programme combines music, lighting, interactive walls and flooring to offer more than 2,500 unique workouts. The new studio will form part of a wider scheme that also includes a clip ‘n climb facility and the first interactive squash court in Wales, offering immersive projection graphics and exciting video-game-style play to transform the game into a completely new sports experience.