As the largest global partnership for HYROX, it will help to boost its profile across APAC, while driving BFT brand awareness in Europe as they continue their worldwide expansion.

HYROX has seen more than 50,000 participants compete at their events in London, New York, Madrid, Hamburg and Amsterdam, making them the largest fitness race in the world. With their first APAC events scheduled to take place in Sydney and Melbourne this August, HYROX will give gym goers a platform to test their strength, skill and endurance, while doing exercises you would usually find in any gym class.

In addition to their existing progressive, science-based training programmes, BFT will add HYROX-specific training programmes to their weekly programming at all 240 open studios.

BFT members will also gain exclusive access and benefits at HYROX Events including VIP access on race-day, a dedicated BFT pre-race and recovery lounge, discounted event entry, a 10-week training programming tailored specifically to their HYROX event, and ongoing training and preparation tools.

“BFT are very excited to announce this innovative partnership and feel that the BFT training system is uniquely positioned to be the perfect Official Training Partner for HYROX and the many people that attend their events globally. We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world, and our BFT communities participating in HYROX events,” said Cameron Falloon, founder of BFT.

Participants from all over the world compete in the same format and at their own pace depending on their fitness levels. The race starts with a 1km run, followed by one functional movement, which repeats eight times. The functional movements include a SkiErg, Sled Push, Sled Pull, Burpee Broad Jumps, Rowing, Farmers Carry, Sandbag Lunges and Wall Balls.