Community sport impact tool becomes standalone social enterprise

Upshot, an impact measurement tool for the community sports sector, has become a Community Interest Company (CIC) with a new social purpose and a commitment to reinvesting all profits back into improving the tool and serving the sports sector.

Upshot was launched in 2012, by the UK’s largest sports charity – the Premier League, The FA and government’s Football Foundation. It is a specialist tool that allows more than 1,000 organisations in the UK and worldwide to measure the impact of their initiatives and demonstrate progress towards their outcomes.

Upshot was created by the Football Foundation to assess the success of its investment in community sports facilities. Since then, Upshot has grown to become a global non-profit company with a diverse range of clients including Premiership Rugby and the European Football Development Network.

The decision to become independent from the Football Foundation is designed to give Upshot greater freedom to grow the team, invest in the technology and support more organisations in the sports sector.  

Organisations use Upshot to collect and track participant attendance and outcome data and ultimately prove the success of a project. In the past year alone, over 315,000 sessions with 1.3m participants across 8,000 different locations have been entered into Upshot. 

The Lord's Taverners, the UK's leading youth cricket and disability sports charity, has been using the tool for the last three years. Upshot has helped them and their 50 delivery partners to input data easily and report in real time on their programmes, which use the power of sport to deliver against social outcomes. 

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