Crown is Psycle's 'logical' choice

Psycle is a premium boutique fitness brand running four sites across London.

Since launch in 2014, the operator has offered “a high-intensity low-impact head to toe workout on a bike” from its original Mortimer Street studios and more recently at Canary Wharf, Shoreditch and Clapham locations.

Mortimer Street, opened in February that year and has recently undergone a dramatic scale-up of facilities, expanding from the basement to include four floors above the original level, including Barre, strength and yoga.

Now working towards its fifth fitout for Psycle, changing room specialists Crown Sports Lockers has installed bespoke male and female lockers and seating in various sizes to suit the site demographic.

White finish lockers have proved to be the design thread since the first fitout five years ago. “My predecessor sourced Crown, liked them and specified them for Mortimer Street and we have continued the relationship ever since,” says Psycle Operations Manager Hayley Casanova.

Their latest work is typical of the last five years, she says. “We enjoy a highly personal service from Crown, with dedicated project manager Spencer Grimwood in regular contact before, during and after each installation.

On the Mortimer Street extension, we knew the designs we wanted. Spencer looked over the architectural plans and adjusted the changing room layouts where needed, constantly updating us and visiting the site to check dimensions before and after the installation.”

Psycle switched from digital keypad locks to mechanical combination ones for their latest lockers at Mortimer Street and Clapham. ”The digital keypad locks we used on previous sites needed too much technical resource ,” explains Hayley. “If we needed replacements, there was a long lead-in time from the manufacturer, which was unworkable. With the mechanical combination locks, there is nothing to go wrong.”

Like Mortimer Street, Shoreditch delivers spin, yoga, bar and strength. The other two sites serve spin only, while all four studios work to a first come, first serve model.

“Mortimer Street’s our peak site, with 4,500 visits a week,” says Hayley, mostly in the hours before and after work, so visitors usually arrive clothed for the office. The original lockers Crown fitted are still going strong, although we had to replace some keypads because of the extremely high use.”

With its focus firmly on London, Psycle is planning more openings, adds Hayley.

www.crownsportslockers.co.uk

T: 01803 555885

sales@crownsportslockers.co.uk

Related Stories
Explore Firstlight’s cutting edge boutique cycling studio
“We’re revolutionising cycling workouts and wanted London to be the first city to discover our fully immersive experience. When it came to designing the perfect studio environment, we’ve gone for something radical. Riders will be working out in a darkened room, their senses heightened and focused on the task,” says celebrity fitness trainer Mark Anthony, Firstlight’s creator.
CROWN IS PSYCLE’S ‘LOGICAL’ CHOICE – CROWN SPORTS LOCKERs
Psycle is a premium boutique fitness brand running four sites across London. Since launch in 2014, the operator has offered “a high-intensity low-impact head to toe workout on a bike” from its original Mortimer Street studios and more recently at Canary Wharf, Shoreditch and Clapham locations. Mortimer Street, opened in February that year and has recently undergone a dramatic scale-up of facilities, expanding from the basement to include four floors above the original level, including Barre, strength and...
National fitness campaign #MakeTheComeback
TA6 powered by Alliance Leisure have launched the national fitness campaign #MakeTheComeback. Working with CIMSPA to roll the campaign out nationally, TA6 is offering two campaigns options giving operators the flexibility to tailor the campaign with their own brand, or to use the templates provided in the free Kickstarter pack. The campaign is designed to motivate and encourage the public back into their local leisure facilities and can be used across multiple activities, ranging from gyms and swimming p...
Trade bodies call for Property Bounceback Grant
ukactive, along with hospitality and retail trade bodies, has called for government support to end the Covid-19 rent crisis, which is seen as one of the biggest threats to the fitness and hospitality industry, and to the future of the high street.
Global fitness event to kickstart fitness industry’s recovery
Les Mills has unveiled plans for what is expected to be the largest ever global fitness event as part of a campaign to reactivate paused members and attract new ones.