Injecting the magic of theme parks into leisure facility design

Wales’ longest zip wire safari, a double zip wire and an adventure zone with a large splash pad are some of the attractions proposed for Margam Country Park.

Commissioned by Neath Port Talbot County Borough Council and delivered via the UK Leisure Framework by Alliance Leisure, this is the first project to benefit from a new collaboration designed to inject the imagination and excitement of visitor attractions and theme parts into leisure facility design. 

Alliance has formed a strategic partnership with outdoor creative experience company, Theme3 (T3), to bring more personality to leisure and recreation facilities.

“Leisure facilities tend to be very generic with design led by functionality and customer flow rather than creativity and imagination. We want to elevate facility design in the sector to deliver truly memorable, immersive customer experiences,” explains Sarah Watts, CEO at Alliance Leisure.

“We also see huge potential in developing more outdoor, physical activity environments that inspire, educate and encourage exploration of surroundings and self,” says Watts.

With more than 25 years working in the leisure and themed attractions industries, T3’s projects include The Bear Grylls Adventure and Warwick Castle’s Knights Village.

“There is no doubt, in a post-COVID world, spending time in the great outdoors will become even more popular. Our unique design concepts will support Alliance Leisure in their ambition to provide outstanding physical activity environments that deliver social, economic and health benefits to whole communities,” says David Harding, Managing director at T3.

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