Leisure-net to repeat consumer confidence survey during second industry lockdown

Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey to gauge consumer confidence following a second spell of closure for health clubs and leisure centres across the UK.

Sponsored by Active IQ, the new research will follow the lines of the initial survey, which was carried out in April this year, to allow Leisure-net to benchmark consumer feelings between lockdowns. As well as gauging what customers expect of operators to keep them safe, additional questions regarding when consumers are likely to return and what they are doing to remain physically active during this second lockdown have also been included.

Leisure-net is urgently seeking operators to distribute the survey to their customers, and anyone interested in taking part should email davidmonkhouse@leisure-net.org with;

•           Operator name

•           Name of operator contact

•           Email address of contact

•           Telephone number of contact

•           Number of sites that will distribute the survey

Dave Monkhouse, Leisure-net Director says: “The initial survey results have been widely used to inform decision making, lobby local and central Government and shape re opening guidance by organisations such as Sport England, ukactive, Community Leisure UK and CIMSPA. Operators up and down the country have also used the results to inform their decisions, maximise the impact of re-opening and reframe post-Covid activity.”

The closing date for expression of interest is Monday 23 November at 12 noon. Operators that take part will receive a free copy of the full report, as well as access to their own specific company results, which can be cross referenced by age, gender, operator type and region.

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