Les Mills launches new omnichannel fitness platform

Les Mills has launched Les Mills+, a global omnichannel fitness offering that bridges the gap between digital and live workouts.

Featuring digital Les Mills workouts that users can also seek out in 21,000 gyms globally, the new app has been designed to meet modern demands for both convenient digital workouts and live experiences.

After months of isolation, fitness fans are flooding back to gyms for the added motivation and social connection of live fitness experiences, but the Covid-driven boom in digital fitness looks set to continue, with research showing the majority of exercisers now favour a 60:40 split between gym and home workouts.

The new app replaces the company’s previous digital platform Les Mills On Demand (LMOD), which saw rapid growth during the digital fitness boom, with a 900 per cent increase in downloads in 2020 alone.

In addition to more than 1,000 workouts, the new app features class-finding functionality that connects users to live workouts in their local area, personalized workout dashboards and tracking technology, tailored user journeys including starter guides, challenges, and workout plans and wellness content covering nutrition, stretching, recovery, mindfulness, and breathwork.

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