The Lions are making history by becoming the first-ever British side to play in the EuroLeague Women Qualifiers and their success is driving interest in physical activity among their younger counterparts. The report revealed: • 28% of females say participating in a grassroots team sports when growing up enabled them to develop some of their most-important life skills • 16% of females say they met their lifelong friends and support network through sporting activities • 3.7 million (11%) of females say they have been inspired to try a sport for the first time this year after seeing women's sport on TV However, the findings also show that 20% of females have experienced some kind of discrimination or exclusion which deterred them from participating in sport and 25% feel like progressing in a sport, either at player or management level, is not viable for them as there are no role models they can relate to. Vanja Cernivec, general manager of the London Lions women’s team, said of the research: “I think we are only scratching the surface of the potential of women’s sport, not only women being professional athletes, but also women being coaches and involved in the business side of sport. “The one thing that needs to be focused on is sharing the stories of successful women in sport so that young girls and boys can identify with their stories and see it as something possible to emulate. “Adding to this, investing in girls and women is important and at some stage I hope it is the norm that whatever is invested in men’s sport is also invested in women.”