West Berkshire Council has appointed Everyone Active to manage leisure facilities across the district. The new 10-year contract starts from 1 July 2023.
Everyone Active, which takes over from current provider Parkwood Leisure, will be responsible for operating Northcroft Leisure Centre and Lido, Hungerford Leisure Centre, Kennet Leisure Centre, Cotswold Sports Centre, Willink Leisure Centre, Lambourn Sports Centre and the Downland Sports Centre.
The new contract will have a strong focus on community outreach, providing a variety of creative and physical activities in local venues such as community halls, churches, centres and outdoor locations to increase accessibility.
“The contract is the start of a very exciting period for leisure in West Berkshire. Increasing participation in active leisure for all, especially those currently less active, is a key focus of our new Leisure strategy,” says Janine Lewis, West Berkshire’s executive member for culture, leisure, sport & countryside.
“Our centres are about so much more than leisure activities. They are community hubs where people can socialise while keeping active and well. This element of socialisation has become even more vital as our lifestyles evolve and interacting remotely becomes the norm.”