The weight management company Slimming World has partnered with digital workout specialist, 1FitLife, to create 52 bespoke Body Magic fitness videos to support its group and online members to make being active part of their daily routine.
The move comes after Slimming World’s research showed there was demand for more online resources for members at every stage of being active. The Body Magic content has been designed to support members from true beginners to those wanting ideas about how to build in new ways of being active, and offers resources that are fully accessible.
The Body Magic programme was launched in 2003 as a way to support Slimming World members to change their personal perceptions about exercise after research found that members felt so far away from the government’s physical activity targets they didn’t see any point in in trying to achieve them.
1FitLife, which creates online physical activity content for fitness brands, worked with Slimming World to produce the videos to enhance its Body Magic programme.
“We’ve created this content without assuming a baseline fitness or a level of physical literacy from its users. The videos have been filmed in realistic and attainable segments of five, 10 and 15 minutes, so Slimming World’s members can create a routine before building on it, to ensure it becomes a sustainable lifestyle habit,” says David Langridge, managing director at 1FitLife.