Sagar, who has more than 30 years’ experience working in commercial marketing and strategy, has deep expertise across service brands, leisure assets and digital businesses, having worked for British Airways, Booz Allen Hamilton, Amex and PayPal. More recently, she served as chief marketing officer for two digital scale-ups, Snappy and Redpin.

In her role at The Gym Group, Sagar will be responsible for all aspects of commercial growth, from brand development, marketing and communications strategy to pricing and revenue management. A key focus will be driving membership and revenue growth across the company’s 230+ existing sites, while supporting continued expansion. The company is aiming to open 50 gyms over the next three years.

Will Orr, CEO at The Gym Group said: ‘Alison joins The Gym Group at an exciting time as we progress our Next Chapter growth strategy, while staying true to our core mission of breaking down barriers to fitness for all.’

Sagar commented: ‘I am extremely excited to be joining an organisation with a commitment to widening access to health and fitness. I look forward to working alongside The Gym Group’s exceptional team to accelerate our growth, bringing its fantastic proposition to more communities and individuals.’

www.thegymgroup.com