Following the success of BFT Battersea and Leicester, BFT aims to have 150 studios open in the next three years as part of its global target of 1,000 studios. The new franchisees will launch their first studios this autumn with further locations to follow over the next few years.

The new franchisee of Hackney is co-owned by three certified personal trainers - Emile Kerim, Frankie Nieto and David Irvine. Bringing their combined 50 years of experience to their new venture, the three managers will run the studio themselves with the support of a team of accredited coaches, delivering high-intensity group strength and conditioning fitness programmes to their local community. Hackney will be the first of three studios they plan to open within the next five years across London.

“With our previous experience of working collectively for another global fitness brand, we know we can build a successful business as we share the same drive, commitment, and work ethic. Our aim is to give every one of our members a personal experience relevant to their own body, their level of fitness, limitations and flexibility, all in a community environment that builds lasting friendships and networks,” said Emile Kerim.

Meanwhile, Rosie Bogle is launching a BFT studio in South West London.

BFT offers progressive 50-minute functional strength, cardio and conditioning-based classes across 13 different programmes. The technology used in the studio includes a bespoke heart rate monitor system – BFT³ – which allows members to track their progress and compare their performance to previous sessions, ensuring they are getting optimum results from each class.