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Your gym matters!

At Leisure DB, work is underway on the UK-wide audit that will shape and inform the State of the UK Fitness Industry Report 2024 – and with it, sector growth. Founder David Minton explains

These are interesting times for our sector. Last year, across the UK, we recorded fewer health clubs and leisure centres than in 2022, but more members and the greatest market value we’ve ever seen. The rising cost of living seemingly legitimised monthly price rises without impacting member numbers, while ‘health as the new wealth’ encouraged those who remained to value and use the product more.

What will we see this year? Research for the State of the UK Fitness Industry Report 2024 is now underway: a telephone audit of the approximately 7,000 gyms across the UK. This benchmark annual report by Leisure DB is the most accurate, granular view of the supply-side to the UK fitness industry, used by sector leaders, government and policymakers, the media, investors and the financial sector to navigate the evolving fitness landscape. It guides decision-making within the sector, informs our own sought-after supply and demand models, and ultimately influences the growth opportunities presented to our sector. Yet it can only be as good as the data we gather; the participation of gym owners and operators UK-wide is essential in ensuring its accuracy and relevance. So our message is this: Your gym matters! When your phone rings, please take part.

Providing actionable insights It’s all part of Leisure DB’s wider mission to lead the charge for evolution and growth within the sector. As this momentum gathers in 2024, we’ll continue to focus on using our data for the good of the sector, raising awareness of our sector’s value through evidence-based case studies and fostering cross-sector collaborations, particularly with healthcare organisations that present new avenues for growth. We’re also introducing two new reports tailored specifically for clubs: the Member Hotspot Report and the Member Hotspot & Profile Report. Providing actionable insights to fuel gyms’ growth strategies, they’re designed for those who may not require a full latent demand or member analysis report. Priced at just £395, the Member Hotspot Report helps target potential new members effectively, identifying key geographic areas for marketing focus and outlining strategies to drive membership sales. It includes a customer dot map, market penetration table and marketing recommendations. For those seeking deeper insights into their member base, the Member Hotspot & Profile Report – priced at £595 – also includes high-quality demographic profiling, delivering a comprehensive understanding of member demographics and preferences and empowering clubs to tailor marketing efforts with precision.

Seize all opportunities I extend an invitation to gym owners and operators to seize the countless opportunities that await in 2024. By leveraging the insights and resources offered by Leisure DB, and taking part in our audit, you can play a pivotal role in shaping a healthier future for your business and the sector.


About Leisure DB

Leisure DB is a leading provider of research, analysis and consultancy services in the health, fitness and leisure industry. With a commitment to empowering businesses with actionable insights, Leisure DB helps its clients navigate the evolving landscape within the sector, facilitating growth and innovation.


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