Active Nation Yarborough in Lincoln has installed a Smart Strength Series circuit and Fitness Hub to support trainers in the delivery of an intuitive and highly personal experience for everyone.

“It is a sad fact that, the people who could most benefit from physical activity, such as older adults, people with long term health conditions and those who lead a largely sedentary lifestyle, are currently under-represented in clubs and leisure centres across the country. As a sector, we need to find new ways to break down barriers that prevent them from engaging with our services to level up the inequalities that currently exist,” says Stuart Martin, managing director of Active Nation.

“This is why we have invested in this new partnership with EGYM.”

All current members will be offered EGYM inductions and EGYM will play an integral part in acquisition marketing going forwards. Assuming the integration in Yarborough goes well, Active Nation will roll out the EGYM Fitness Hub and Smart Strength Series to other venues over the next five years.