Active Nation Anywhere delivers a varied library of workouts and classes directly to the palm of subscribers via either an Apple or an Android mobile device. With a mix of regularly updated, self-produced content performed by its in-house instructors, Active Nation Anywhere will also offer a huge library of content provided by some of the world’s best known fitness brands, giving subscribers the flexibility to work out in a style they enjoy, whenever they are able, from wherever they choose.

The white label app has been produced in partnership with Wexer, making Active Nation the first operator in the UK to adopt Wexer’s new mobile app product revealed earlier this year.

The app will be promoted to Active Nation’s membership and user community but is also available to everyone via a download from the Apple App Store or Google Play.

The app also gives the operator an opportunity to better engage with the corporate market. Offering Active Nation Anywhere as part of an employee wellbeing package provides corporations with a simple, cost-effective means of delivering highly professional fitness content to their workforce, wherever they are located.

“If we are to get a higher percentage of this nation moving, we need to make it as simple as possible for people to access the support and content they need to succeed,” says Stuart Martin, managing director of Active Nation.

“Physical facilities remain the go-to destination for many people who want to get involved in structured activity but they are not for everyone. Delivering easy access, quality content direct to people not only supports our facility users but also provides a new channel through which we can engage those who do not current have a relationship with our brand, extending our influencer to a much wider segment of the community.”