Anytime Fitness, the 24/7 gym operator and the second largest private operator in the UK, is partnering with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
The Anytime Fitness model blends perfectly with Gympass as both businesses share a ‘join one, join all’ policy that welcomes members to use any of their sites during staffed hours. Both also seek to provide a healthy work/life balance for their members by prioritising convenience, affordability and multi-site access to encourage participation in exercise.
Gympass brings Anytime Fitness franchise owners an incremental revenue stream from the traditionally larger, hard-to-reach corporate companies. It helps existing Anytime Fitness clubs by providing engagement with Gympass’ well-established corporate customer base from which clubs can engage with from the get-go. With Anytime Fitness continuing to grow its club portfolio in the UK, this instant access to corporates will benefit new franchisees who can focus on getting their club up and running whilst Gympass works alongside them to bring new members to their door.
“The Gympass partnership strikes a perfect note and supports our passion to make healthy happen across the nation for workforces and individuals while also supporting the growth of our franchisees’ businesses in their local communities,” said Neil Randall, Anytime Fitness UK CEO.
“Gympass’ data shows that a sizeable amount of their users are new to exercise and the gym, a key audience that we’re keen to support as part of improving the health of the nation. Gympass shares our vision that corporate wellness is much more than just giving employees a discounted gym membership, it’s about supporting them with their goals and this is part of our global brand promise of making healthy happen through caring for our members and taking the time to help them succeed.”