Box12, the UK boxing and functional training brand, has been placed into voluntary liquidation but will continue trading after its assets were acquired by a new company.
The brand, which supplies pod-style boxing and functional fitness studios to operators including David Lloyd, The Gym Group, Fitness First, Places Leisure, Serco, Village Leisure and Anytime Fitness, has been taken over by Box12 Ltd following the collapse of Box12 Global Ltd. Begbies Traynor has been appointed as liquidator.
Directors Jonathan Eade, Anthony Elliott and James Hall were listed at the time of liquidation, while Jamie Cartwright resigned in March. Elliott is leading the new company and has confirmed that services will continue for existing customers.
Box12 was founded in 2019 and expanded its offer through partnerships with national leisure operators. Earlier this year it announced rollouts of its Club-in-Club studios at The Gym Group sites in Leeds, Southampton, Gillingham and London. The system combines boxing circuits and functional training with digital coaching.
Although the scale of Box12 Global’s debts has not yet been disclosed, the rescue indicates confidence in the brand’s intellectual property and client base. The challenge now is to ensure continuity of service and maintain customer confidence under the new structure.
