Site Logo
Five new partners for Everyone Active’s digital product

Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand. 

Everyone on Demand is set to relaunch with a total of eight content partners; WithU, Les Mills and EXi have been retained for a second year, and five new partners have been added.  New deals have been signed with Mindshine, the #1 self-coaching app, and tech company Trion who use AI to deliver personalised workouts. The Ride by Keiser has been added to the platform to offer cycle classes at home. Finally, a new deal has been struck with SH1FT fitness, the upcoming group exercise solution, founded by industry expert Will Brereton. Everyone Active has also added their own premium workout content, EA Series.

Technical enhancements have also been made with all users now accessing the service via the Everyone Active app.

To help members navigate the enhanced content selection the apps have been organised into categories including fitness, group exercise, PT, wellness and prescribed exercise. 

Launched in May 2020, Everyone Active has spent the last six months reviewing the popularity of the content as well as the opportunities to reach more members with a wider variety of partners.  

The new-look platform launches with the tag-line Wellness, Whenever, Wherever.  

“We’ve sought the best partners from all around the world to dramatically enhance the offering, creating something truly market leading. Everyone on Demand is now a 360-degree support solution providing access to all the health and wellbeing content our customers need, from fitness, to PT to mindfulness, whenever and wherever they want it,” says Duncan Jefford, Everyone Active’s regional director who led the project.“

The platform will continue to be free for existing members, with new members choosing to bolt it on, for a monthly fee of £5.  Everyone on Demand can also be accessed independently for £9.99 a month.

Related Stories
Spend on digital fitness increased by almost 80 per cent during pandemic
Research commissioned by the online digital fitness platform Fiit has found that spending on digital fitness has risen by almost 80 per cent, with one-third of UK adults now having used digital platforms as part of their exercise routine.

Login / Sign up