Les Mills Strength Development is designed to meet Gen Z demand for motivating fitness experiences that bring results, strength and empowerment.

Gen Z and Millennials now make up over 80 per cent of all gym goers, yet many operators still struggle to engage their younger members with group workouts that keep them committed to their club.

With strength training recently crowned the world’s most popular workout, Strength Development progresses through the three key strength training protocols, helping participants achieve strength gains, increased power and enhanced athleticism.

“Strength Development is all about helping people to get stronger, build confidence and master technique. We designed it specifically to meet the needs of Gen Z, bringing them a bang-on-trend workout that delivers results, while celebrating the social experience of group training in a club setting,” says programme director Erin Maw.

Strength Development has undergone extensive global trials in the Les Mills Living Lab in New Zealand as well as Village Gyms across the UK. The 12-week UK trial found:

• 95 per cent of participants would continue attending Strength Development classes
• 96 per cent of participants would recommend Strength Development to someone else
• 98 per cent of participants were satisfied with the quality of instruction they received
• 100 per cent of instructors were likely to continue teaching Strength Development

The programme will be followed by further Gen Z-focused workouts, which will roll out during 2023 and beyond.