In a first for the brand, Samsung UK & Ireland has today announced a new partnership with Skateboard GB, the governing body for Skateboarding in Great Britain.

Samsung epitomises the Korean spirit of ‘Tu-hon’ – a burning, under-dog spirit of grit and passion, and a relentless drive to succeed, which goes hand-in-hand with the athletes of the sport and their ‘guts to try’ mentality.

When it comes to Samsung’s technology, innovative features such as Flex Mode in the new Galaxy Z Flip5 enable skateboarders to take the perfect action shot – effortlessly capturing those bold enough to get on a board, go up and down ramps, and to land that trick that would seem impossible to most.

Together Samsung and Skateboard GB hope to combine their underdog mentality to nurture the next generation of skateboarding talent and inspire more participation in the sport across the country.

With the next Olympics around the corner, and so much untapped talent across the UK, we’re thrilled to be supporting Skateboard GB in its development of the sport

Every kick-flip and trick will also be captured by the team on the new Galaxy Z Flip5 – with its superior camera and content capture capabilities.

To further empower the next generation of skateboarding athletes, Samsung has brought together a team of pro skaters, uniting leading British talent with the most-exciting skateboarders on the scene, to help champion the sport.

Jordan Thackeray, Stefani Nurding, Rianne Evans, Ashley Mercer, and Alex Decunha will be led by Sky Brown in capturing their #withGalaxy content with the Samsung Galaxy Z Flip5.

Brown made her Olympic debut at the Tokyo Games aged only 13, winning Bronze in the park event and has gone on to become Britain’s first skateboarding World Champion.

“Those that pick up a skateboard, whether at the Olympics or their local skate park, are so inspiring as it demands guts and determination to keep trying”, said Annika Bizon, marketing and omnichannel director at Samsung.

“With the next Olympics around the corner, and so much untapped talent across the UK, we’re thrilled to be supporting Skateboard GB in its development of the sport.

“We also know how important photography is to these athletes, recording their progress and capturing their skills mid-air, and our Samsung foldable devices can help do just that.

Those that pick up a skateboard, whether at the Olympics or their local skate park, are so inspiring as it demands guts and determination to keep trying

“Forget propping your phone up on the rails or with a shoe – Flex Mode does it for you, so you never miss a shot – no matter how many times it takes to land it.”

With Samsung’s support, Skateboard GB will use the funding to help British skateboarders ‘Skate More, Skate Better’ – a campaign aimed at inspiring skateboarders around the UK to get involved through:

• Coaching opportunities: Developing and amplifying Skateboard GB’s ‘The Cruiser Awards’ to support beginner skateboarders aged 8–16-year-old within communities across the UK
• Supporting and maintaining facilities: Protecting and supporting community skate parks and spaces all over the country
• Elite athlete support: Financing performance pathways and competition entries for Team GB

James Hope-Gill, chief executive of Skateboard GB said “We’re absolutely delighted to be partnering with Samsung, as they look to support us in developing and growing skateboarding throughout the UK.

“Both organisations aim to inspire and nuture skaters in amazing skateable spaces across the country and this partnership is a key part of facilitating our desire to provide skaters the opportunity to ‘Skate More, Skate Better’, from grassroots skateboarding through to the Olympics.”

Brown, now 15, adds: “One thing I love even more than skateboarding, is seeing others try it and love it for themselves!

“You have to have the right attitude, and never give up – it’s all about having the guts.

“I can feel people in the UK getting behind our sport and I can’t wait to see where we can take it together.”