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Sport England relaunches nationwide campaign to keep people active

Sport England is bringing back its award-winning national campaign Join the Movement to inspire people to stay and get active during the new national restrictions.

Keeping fit and healthy, mentally and physically, over the coming weeks has never been more important to fight back against this pandemic and help deal with the darker, colder days ahead when leaving our homes is more limited. 

The ‘Join the Movement’ campaign, which benefits from National Lottery players who raise £30m a week for good causes, offers fun and free ways to get active on its website – both indoors and outdoors.  

There is a daily timetable of fitness activities and an extensive range of workout options from organisations such as the NHS, and popular fitness brands and influencers such as Les Mills on Demand, Joe Wicks (The Body Coach) and FiiT.    

Two weeks after the campaign launched in March, there were 678,000 visits to the campaign website and nearly one million people have downloaded the Couch to 5k app on the hub so far. 

Celebrity support for Join the Movement today comes from Sally Gunnell OBE, Anthea Turner, Kirsty Gallacher, Lucy Wyndham-Read, Rachel Burford and Candice Brown, as well as Sir Geoff Hurst MBE.

Join the Movement will be focusing on how much activity is still available during the restrictions, such as walking, cycling, running and a wealth of fitness and strength workouts. The government restrictions apply no limit on the amount of time spent exercising outdoors, or the number of times during the day.  People are also okayed to get active with members of their household, or one person from another household - if they are social distancing, making exercise an opportunity to keep up the social interactions that are so valuable to our mental health. 

Sport England’s research into the nation’s relationship with activity has revealed that there is a strong sense of fatigue over the Covid-19 pandemic, and this is having a negative effect on motivation to be active, showing the campaign is needed more than ever.  

Sport England is asking the public to share social media images of the creative ways they’re getting active to help inspire others by adding the social media handle @JointheMovement. 

 “We all recognise the new restrictions are a part of a much larger response required by the government because of the rise in infections but we are determined to support people to keep active by focusing on what we can do and not just on what we cannot,” said Tim Hollingsworth, CEO of Sport England.

“With running, cycling, walking and fitness still all possible, we’re bringing back our campaign help people maintain their physical health and support their mental wellbeing.” 

 

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