Managed by Alliance Leisure via the UK Leisure Framework, owned by Denbighshire Council and managed by Denbighshire Leisure, Newmarket Leisure Centre in West Suffolk, Colwyn Leisure Centre in North Wales and Cossington Street Sport Centre in Leicester have all undergone extensive makeovers through the pandemic to realign their provision to the needs of the community they serve.

The £1.8m development at Newmarket Leisure Centre is the second project to be awarded to Alliance Leisure by West Suffolk Council and follows the success of the development delivered by the same team at Haverhill Leisure Centre. Works began in November 2019 and completed July 2020 with works continuing through most of lockdown.

Designed by Saunders Boston Architects, the project team worked within the current building footprint to remodel the space and create new facilities designed to increase participation in regular physical activity among all segments of the local community.

The fitness suite in Colwyn Leisure Centre has been completely reconfigured. Two small studio spaces have been incorporated into the main gym, creating an open plan 397sq m training space. The £632,000 development project was funded by funded by Conwy County Borough Council. 

In Leicester, one of the UK’s worst hit coronavirus areas, Alliance Leisure remodelled a traditional, under-utilised sports hall into a flexible workout space at Cossington Street Sports Centre, forming part of a £2.3m leisure regeneration scheme with Leicester City Council.

“The team has worked incredibly hard to complete these projects on time despite the challenges caused by Covid-19 and lockdown. At a time when the government is urging the nation to get fit and lose weight, these improved facilities will attract new users to the centre and drive new revenue streams to help the centre have a sustainable future,” said James Foley, commercial manager at Alliance Leisure.