Digital banking app, Revolut, is partnering with Hussle to offer its customers easy access to thousands of gyms and fitness facilities in their local area.
As Revolut’s fitness partner, Hussle sit on the app’s rewards programme alongside brands such has Nike, Morrisons and John Lewis.
“For operators, this agreement adds another big name to the risk-free national marketing partnerships we attract. What’s more, Revolut customers are generally aged between 25-34 and are typically younger than most clubs’ core 40-plus audience, so we can guarantee we are introducing a whole new audience of potential members to our partner facilities, that operators can upsell to full memberships,” said Lawrence King, head of commercial partnerships at Hussle,
Through partnerships such as this, Hussle offers operators extended marketing reach nationally, as well as access to additional revenue via people who don’t currently engage with traditional memberships; customers requiring multi-venue workouts no single operator can provide, occasional users, who may also exercise outdoors or use digital platforms, and ‘try-before-they-buy’ customers.
On average, 26% of Hussle customers go on to become direct members, and in the last 18 months alone, Hussle has turned more than 30,000 of these into direct club members, brought 66,000 disengaged ex-members back and 14,000 brand new customers to gyms. Hussle’s new Membership Conversion Service (MCS) proactively encourages users to join clubs they attend regularly.
